Sergio Rodríguez Clariana is Associate Professor at Lleida University and member of Family Firm Institute. He have more than 30 years of professional experience as executive of SMEs. During the last 12 years he have been a Family Business consultant. He have helped to overcome extreme economic and financial situations, and to improve profitability as well as leading the professionalization of the family business companies. He have assisted and help to improve their financial situation and to balance the family stability. He is a speaker of economy, structuring and restructuring companies, as well as all related to family business (succession, boards’ organization, family constitution etc.) He work very closely with the board of directors with the clear goal of improving cash-flow assuring the continuity of the company for the next generations. His duty is to preserve, when he work with highly stressed companies, the financial wellbeing of the family. Author of „Family Business Companies. Why they do not usually reach the 3rd Generation“